Social Media Professionalism and Boundaries for Healthcare Professionals
Course DescriptionSocial media is now a routine part of everyday life, but for healthcare professionals it presents unique professional, ethical, and regulatory risks. In New Zealand, inappropriate social media use is a common trigger for employer investigations, complaints, and fitness-to-practise proceedings — often arising from posts made outside the workplace and without malicious intent.
This course provides a comprehensive, practical, and regulator-aligned guide to professional behaviour and boundary management on social media for healthcare professionals in New Zealand. It explores how online activity can affect professional reputation, patient trust, confidentiality, boundaries, and regulatory confidence. Particular emphasis is placed on common pitfalls, blurred personal–professional boundaries, responding to concerns, and demonstrating insight and remediation when issues arise.
The course is suitable for all healthcare professionals in New Zealand, including doctors, nurses, midwives, pharmacists, dentists, allied health professionals, and all practitioners regulated under the HPCA framework. It is especially valuable for professionals who use social media regularly, those facing complaints or investigations, and those seeking to reduce professional risk.