Professionalism and Professional Standards for Dentists and Dental Professionals (New Zealand) is a CPD course designed to help oral-health practitioners understand, apply, and demonstrate professionalism in alignment with the Dental Council of New Zealand (DCNZ) Standards Framework and Code of Ethical Conduct.

Professionalism in dentistry is more than clinical skill — it is about practising with honesty, integrity, accountability, and respect for every patient. The DCNZ defines professionalism as the ethical and behavioural foundation that sustains public confidence and ensures safe, patient-centred care.

This course explores the key attributes of professionalism, how lapses affect patient safety and registration, and how dental professionals can evidence reflection, insight, and remediation. It also provides practical tools for embedding professionalism in clinical communication, documentation, consent, and digital practice.